Great Stuff - A "Viral Marketing" expert's free e-Book

My colleague Steve Ely recommended I check out David Meerman Scott an expert on modern "Viral Marketing" techniques.  I rarely send out unsolicited advice or "check this out" e-mails to colleagues unless something really impresses me.  I'm passing this one on to a bunch of people.

I highly recommend reading David's e-book The New Rules of Viral Marketing.  It's free and very quick to read and digest, yet very valuable to help understand and brainstorm ways to leverage this fascinating new trend in marketing.  It's also introduced me to this new style of book - an "e-Book" which to me is like cross between a great PowerPoint presentation and a white paper.  MUCH easier to get through and more to the point than typical business books.  Very dynamic and fun to read.

At first I thought the concept of Viral Marketing would mostly apply to small companies with limited markting budgets.  But the examples Scott uses, such as IBM using YouTube and getting a huge response, helped me understand this new approach can be used in many ways.